|
Having worked in the Canadian
food industry for many years, Dominic Elisii had always wanted to possess his
own company. During the fast food industry’s boom in the 1980’s, Mr. Elisii
was determined to find a formula which would succeed as well in Quebec as it had
south of the border. Mr.
Elisii created a company based on offering a wide variety of muffins thus creating
an explosion in their popularity in America, most especially in the province of
Quebec. In
1985, Mr. Elisii, in partnership with his brother Tony, opened his first store
in the Alexis Nihon Plaza, facing the Montreal Forum. This store, aptly
named Le Muffin Plus, became well known for its fresh and delicious muffins made
with natural ingredients. Le
Muffin Plus, being a unique concept in Quebec, has kept
growing and, now boasts more than twenty stores operating
in Quebec and Ontario. It is the largest muffin specialty
chain restaurant in the province. After
having such great success, the Elisii brothers were inspired by another unique
concept. Combining
their love of Seattle for its coffee and the European flavour of the province
of Quebec, in 1995, the Elisii brothers launched “Coffee Depot”, a high-end
coffee boutique serving different coffees of superior quality, other beverages
and delicious pastries as well as European style “panini” sandwiches. Le
Muffin Plus and Coffee Depot stores are franchise operations with
both concepts continuously expanding. The
name Coffee Depot being synonymous with quality, they firmly believe that
the art of selling, honesty, justice and quality of product as well as service
had every chance of succeeding in the retail coffee industry. They know it pays
to produce only the best quality products. It
took a lot of long, hard work to achieve their goals: offering quality products
at reasonable prices. Their ambition and professional attitude showed people that
they want and appreciate their business. The future of their success stands, above
all, upon this principal. They
are specialists in their field and believe it more advantageous to limit their
menu by carrying only the most popular items. Not only does this help the stores
run more efficiently but, also translates into more savings which can be passed
onto the customer. Having fewer products which sell quickly also helps ensure
that the customer is served only the best in quality and freshness. Coffee
Depot’s characteristic décor is made to attract attention and inspire confidence
as a solidly established enterprise. The success in reaching their goal rests
solely on their abilities. The expertise of the people they hire and train is
reflected in the behaviour of the customers. For this reason, they are severe,
yet just, in their criticisms during training to ensure that even the smallest
of details are not overlooked. After
more than nine years in the business, there are now more than fifty Coffee
Depot units operating in the province of Quebec. |